We started in 1995 as an enterprise in Public Relations and Corporate Journalism services, but the evolution of the profession and the market led us to expand the criterion and to develop the service areas. The exercise in the academy and the foundation of new specializations getting incorporated into the enterprise allowed for the evolution of the approach to a broader umbrella: strategic communication and reputation.

This process made the perspective of services turn to a clearer north: to be a catalytic agent of the business strategy of the clients through communications and, if done sustainably, this would add to the entity's reputation.

In Concepto Asesorías we know that every day, the intangibles become more valuable in the enterprises- discourse, culture, identity- and in the market- reputation, brand- therefore, our vast experience in the management of corporate communication enables us to support your business with profitable and sustainable solutions.

The intangibles of the enterprise are increasingly valuable, since many may repeat a product, but nobody can copy a reputation cultivated for years. In Concepto Asesorías we are experts in intangibles.