Approaching communications is not a temporary issue; it is rather a conscious and decided effort of the organization to improve its internal conditions and productivity. This is supported on a diagnosis that reveals the current situation, and requires the implementation of actions from different flanks and towards different stakeholders.

Correcting perceptions and cultures, such as customs, is a process. The results are not usually immediate and are not self-generated; they have to be implemented by professionals in a systematic way and with the active participation of the enterprise and, above all, its leaders.

Our advisory services can be provided in:

• Diagnosis, strategic communications plan, implementation of the plan.

• Strategies and press management (training, publicity management—free placement in clips in massive media--, interview management, monitoring and analysis, retreats, conferences).

• Internal communication (studies and strategy, campaign, media, cultural management, support in organizational climate, communication matrix and follow up in assurance programs, etc.)

• Corporate Social Responsibility Programs

• Crisis prevention and attention (training, preventive and contingency plan, critical path, implementation with the press)

The best of crises is when they do not hit; when thanks to a careful analysis entities work on prevention. But if they hit, it is better to have critical paths to enable for effective attention of all the flanks that are weakened.

Crises deteriorate the image and it is proven that they affect mainly those who have not filled their bags with reputation.

Either due to personnel reduction, to a business re-structuring process, to an accident, a fire or a financial problem, crises can always be minimized and become opportunities to show the strength of the values of an organization.

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